"Through a rigorous, multi-step evaluation process, the Ethisphere Institute’s researchers reviewed more than 10,000 companies in order to determine the finalists. The researchers evaluated the companies on their codes of ethics, litigation and regulatory infraction histories; investment in innovation and sustainable business practices; efforts to improve corporate citizenship; nominations from senior executives, industry peers, suppliers and customers; and feedback from consumer action groups."
The above quote shows all the ways in which General Mills qualified as No. 2 most ethical company of 2008 for the second year in a row. If you notice innovation is one of the things highlighted by the article it self, something that is very important as an employee and as a company, which we also discussed in our last class of Business in Society.
To read the whole article go to : http://www.webwire.com/ViewPressRel.asp?aId=92530
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